The Japanese term for the seven stars in the Pleiades constellation...hence, the stars in Japanese auto maker Subaru's logo.
Also a Japanese auto maker that produces good quality vehicles that have all-wheel drive and sound reliability verdicts. Often recommended by Consumer Reports and the Car Talk guys. Subaru could use a little help in the exterior styling department, but they are looking better every year. The Legacy/Outback line in particular is good looking and performs nicely. Subaru is known for rally performance and catering to the tastes of REAL outdoorspeople with Outback and Forester.
"Lookit that, we're snowed in!"
"No we're not, I have a Subaru."