In the early noughties, metrosexual practices such as male grooming became more and more normal as men began to pay as much attention to their personal appearance as their girlfriends/boyfriends did. This meant that men on the cutting edge of fashion needed a new way to distinguish themselves from the crowd.
Alphaesthetes did this by adopting more extreme grooming routines and by highlighting their fearless fashion sense by wearing clothes that even a diehard metrosexual would consider outlandish.
No clothes are off limits for an alphaesthete (apart from a Kappa tracksuit perhaps); he’ll wear anything even if it results in ridicule from his friends or people on the street.
An alphaesthete is as at home in D&G white swimming trunks as he is in an Oswald Boeteng three-piece suit and is likely to have a bathroom stuffed with more cosmetic product than the average high street pharmacy as well as the most up to date grooming gadgets to make sure his look is immaculate.