A person who hates in-game cash shops, but uses it and buys only
the "most necessary" things, then looks down
on the persons using the store for other needs, eg. vanity stuff, custom colors and so on.
In Free-to-play games, person buys more character slots, weapon slots etc. with real
money. If someone uses the same
money to buy cosmetic stuff, cash shop Saints surely reminds him from that in future - many
"Because he thinks
are a joke and he only bought stuff that is necessary for progression."