Coined by Chris Shaw, founder of Central Coast Advertising Agency in Chicago.
"The West Coast is inflated, The East Coast is crowded, The Central Coast is where it's at."
Person 2: I hella love NorCal
Person 1: Go die in a fire you blatant faggot/vagrant
Person 2: Alright *Goes and dies in a great conflagration in Northern California"
Norteno2: Fuck that those Southern Locos will cut us up like thanksgiving turkey.