A growth of facial hair occuring exclusively on the cheeks. A properly maintained cheard will stand apart from a crowd and may grow upwards of several inches, although thoroughly lacking in the same density and length as the rest of the facial hairs, a cheard can still be a most beautiful thing.
Person One (Of Mixed Ancestry): Dude, what's that shit on your cheeks?
Person Two (Clearly of Japanese heritage): That's my cheard, man. Don't knock it!
Persons Four Through Nineteen (Of mostly Caucasian and Hispanic Heritages): Dude, SEXTREEM!
Person Three (Of French Heritage): Laisse Tombe le shit! C'est les flics!