As a former cheeseball myself I can attest that most cheeseballs use this humor to try to get cheap laughs out of people in hope that they will like them more. 99% of the time the cheeseball just looks like a jackass however that 1% the cheeseball miraculously goes about making friends.
"I can speak bird - 'meow, meow'" - said as someone points at a pidgeon in a park.
Guy A: Wow you like men
Guy B: No you like men
Guy A: No she likes men (pointing at a girl)
Guy B: Haha girls like men! (Both in this case were cheeseballs)
Kevin: Yeah, almost as bad as Jody Cataldo.