1) When things fail so bad that not even the phrase "Epic Fail" will work
2) The point of which things suck beyond a "fail whale"
3) When attempting something stupid and failing
!) Bluefir111: I saw a building in San francisco that was called "Epic" I wanted to run up to the building and spray pain "Fail" at the end of it, but I got caught.
Ice Queen: Wow that is an Epic Fail Whale.