When a hipster undergoes the humiliation of not knowing a popular hipster reference. Once the hipster commits a hipster fail, he will not only be teased because of his know-nothingness and lack of hipster know-how, but he will feel a deep internal shame, which he will express by trying to make the other hipsters feel lesser.
A: "You're a bit like Donnie Darko, but only less sociable."
I: "What's Donnie Darko?"
A: "Are you serious? What a hipster fail."
D: "Hey I, there are some stairs over there. Why don't you leave the house."
I: "Hey asshole, at least I knew about MGMT before they were in Nylon."