In order to lose the game, you have to think about the game. Upon thinking about the game, you lose and must announce that you've lost. This forces others to lose the game, and spreads the game to new people.
So, you are now playing the game. You will soon forget about this definition, and maybe sometime soon be reminded of it somehow, thereby losing the game.
Kieran: Awww man! I lost the game!
Mike: Dammit, I lost the game too.
a person hears about the game and thus loses by thinking about it, they must then say (or shout) " i've lost the game" then everyone who hears and thinks about the game also loses. when someone asks about the game they are told the rules and then they are in the game.
there is one way to leave the game, which is to die without thinking of the game, which means they are not playing... (what?) so there is no way to win.
the normal reaction to someone saying i lost the game is to start swearing and punching the person for making them lose.
--- P.S i lost the game---
Boy 2: noooooo
Girl 1: fuck you
Girl 2: whats the game?
Ahh! You fail!
You can not think about the game. If you do then you have to say (audibly) "I lost."
This outburst may cause anyone in the vicinity to start swearing because you reminded them of The Game and therefore they lose. The only way to win The Game is to never know about it.
Girl: "shut up!"
Girl: "what did you lose?"
*boy precedes to tell her about The Game*
Ash: DAMN I LOST THE GAME.
making the game restart