A marketing ploy by Neutrogena that seeks to create a demand for a product we don't need on the premise that what we've been doing is wrong. Specifically, that we should segregate our bathing products. Junkface is in fact a myth, one more product created by our shitty consumerist society to convince us that we are inadequate.
"Maybe I'll finally be happy if I buy into the idea that junkface is actually a thing I should be concerned about."
"I just realized the reason I hate myself is because I have junkface. Thanks Neutrogena!"