The initial euphoric furor over the new MS music player Zune. One has gone looney zunes when getting excited over the advertising and rushing out to purchase it, seeing that most of the bugs have yet to be worked out.
A couple of friends go over to one of the big chain electronics stores and on the big screen TV a Zune ad is playing. They then see another customer staring at the ad.
"Look at him."
"Oh man. He's gonna go for it. He's Looney Zunes. He's gonna plunk down and buy one."