Lame mid-nineties attempt by McDonalds
to sell pizza
in their North American restaurants. Preceded by saturation marketing that scared the living daylights out of the regular pizza places, who figured that the Golden Arches
was going to run them out of business. This didn't happen -- the resulting pizza was bland (like much of McD's food offerings), and most people who actually wanted pizza went to a pizza place like they always had. The company and its frachisees were left on the hook for expensive new ovens and widened drive through
windows that weren't needed. Even saturation marketing wasn't enough to change the pizza habits of ordinary Americans, and McPizza was gradually abandoned, and generally forgotten. This was a sign that the Golden Arches wasn't always right, and a harbinger of the relative decline that McDonalds has since suffered relative to other fast food options.
Mcpizza? C'mon, let's go to Vittorio's and get some *real* pizza rather than that cardboard sh*t.