A brand of cheap beer drank by people who prefer their beer to taste like beer, as opposed to bathwater and piss. Brewed by the Schell's Brewing Company of New Ulm, Minnesota. In addition to their signature lager, they brew various seasonal and year-round varieties as well as Grain Belt products. Really good for the price.
Doug: Man, I'd sure like to get wasted, but I'm on a budget. What's a good cheap beer?
Michael: How about Schell's Deer Brand? You can't get much better for the price.
Doug: No thanks. I prefer the taste of bathwater and piss.