Basically described as a magic silicon sticky roller that warps off any undesired dirty stuff.
At 0:35 on the official ad, you may see another of those fake video montages that made the popularity of the Shamwow
The sexual innuendos are so obvious that it's not even laughable.
"Playing with your Schticky keeps your house clean"
"Problems with that shedding pussy ? Use your Schticky ! "