A crass, humorously trademarked attempt at marketing a stereotypical vision of the "Wisconsin lifestyle." Frequently emblazoned upon t-shirts or sweatshirts, this term easily identifies people who are of below-average intelligence. Accordingly, many believe that wearing such a garment will make people think they are actually from Wisconsin, although this is never the case, as people actually born and raised in Wisconsin know just how ridiculous and sad the whole so-called "movement" is.
Person 1: "Yeah, I ate brats all day yesterday, and washed them down with a tall, cool Old Milwaukee! I'm such a sconnie, man!"
Person 2: "Shut up before I kill you. You are from Seattle."