When there is a hype about something and it turns out to either be a fail or not as great as the hype led it to be.
Half The People On The Interwebs: "THIS GAME IS GONNA ROCK IT'LL BE THE BEST GAME IN HISTORY!!!! YEAH I CAN'T WAIT"
Ten Days After Release Of Game.
7/16 Of The Interwebs: "The game is alright. But not as good as it was led to be. It was definitely a sugar bomb."