1) make a statement that they're rich.
2) keep very warm, since they're good jackets.
I prefer wearing mine for the second reason, but hey, #1 isn't all that bad...
Douche: Hold on, someone is calling me on my Blackberry.
(Yes, I know this example was already posted by 'birdandbee', but this is the perfect example describing typical The North Face wearers.)
Douchebag: "I know I cry myself to sleep most of the time, damn it's cold out here and my shitty ass backpack I bought at Walmart is falling apart!"
Me: "Harsh man, I'm warm and all the stuff in my backpack is dry, maybe you should invest in some North face ish and get rid of your bootsy gear."
Teacher: How many of you own something with the the words "The North Face?"
They also look good unlike chavy gear from Adidas, Nike, franklin and marshall, UCLA etc..
I will now invest in getting one soon.
Chav: "Look at my nike bodywarmer looks sick."
Normal guy wearing a northface bodywarmer thinks to himself * He bought that for 30 quid?*