1) make a statement that they're rich.
2) keep very warm, since they're good jackets.
I prefer wearing mine for the second reason, but hey, #1 isn't all that bad...
Douche: Hold on, someone is calling me on my Blackberry.
(Yes, I know this example was already posted by 'birdandbee', but this is the perfect example describing typical The North Face wearers.)
Teacher: How many of you own something with the the words "The North Face?"
Douchebag: "I know I cry myself to sleep most of the time, damn it's cold out here and my shitty ass backpack I bought at Walmart is falling apart!"
Me: "Harsh man, I'm warm and all the stuff in my backpack is dry, maybe you should invest in some North face ish and get rid of your bootsy gear."
They also look good unlike chavy gear from Adidas, Nike, franklin and marshall, UCLA etc..
I will now invest in getting one soon.
Chav: "Look at my nike bodywarmer looks sick."
Normal guy wearing a northface bodywarmer thinks to himself * He bought that for 30 quid?*