A Japanese automobile manufacturer which produces reliable, high-quality, fuel-efficient, but boring cars. In concert with Honda, it helped to bring about the long decline in the fortunes of the Big 3 Detroit manufacturers, due to it's superior quality and reliability. However, now that the Big 3 manufacturers have largely caught up in terms of reliability, Toyota and Honda's purpose has been served. American cars will eventually re-take their rightful spot atop the automobile manufacturing hierarchy, due to their ability to develop appealing cars. No Japanese car company has been able to come up with a hot car like the Camaro, Mustang, Corvette or Viper. Japanese companies do not have the creativity that American companies do, and therefore, will never take market leadership for long.
Toyota Camry, Corolla, Echo, Prius.