A Japanese automobile manufacturer which produces reliable, high-quality, fuel-efficient, but boring cars. In concert
with Honda, it helped to bring about the long decline in the fortunes of the Big 3 Detroit manufacturers
, due to it's superior quality and reliability. However, now that the Big 3 manufacturers
have largely caught up in terms
of reliability, Toyota and Honda's purpose has been served. American cars will eventually
rightful spot atop the automobile manufacturing
hierarchy, due to their ability
to develop appealing cars. No Japanese car company has been able to come up with a hot car like the Camaro, Mustang, Corvette
or Viper. Japanese companies
do not have the creativity
that American companies
do, and therefore, will never take market leadership for long.
Toyota Camry, Corolla, Echo, Prius.