Taken from the movie Borat. Urkin is the name of the town rapist.
"Nah, they're laying down the double urkin with a commercial on that one too."
9:49: For the first time today, CBS has commercials going on all three games at the same time. That leads to this exchange:
Me: We gotta come up with a name for that phenomenon … it's like a whitewash, but with commercials.
House: Whatever the name is of the town rapist in 'Borat' -- that's what we should call it."
That leads to House googling the guy's name … it's Urkin. So that's what we'll call it. An Urkin.