To make a movie based on a TV show, largely due to the impressive number of enthustiastic fans.
Derived from the noun Browncoat (fans of the TV series "Firefly") and refers to the tremendous fan support and DVD sales that led to the film-version "Serenity."
"Due to Sex and the City's large, vocal fanbase, it was browncoated almost immediately after the show ended on HBO."
"If they cancel The Middleman, there will be such an outcry from fans that the studio may see the potential to browncoat it."
"How come Walker, Texas Ranger never got browncoated? Are Chuck Norris fans lazy?"
To gush so enthusiastically about a piece of culture (frequently a cult hit) that you make anyone listening to you less likely to experience or enjoy said cultural item.
Dervied from the noun Browncoat, which refers to fans of the TV series "Firefly."
"Dick browncoated 'The Lord of the Rings' for Jane by telling her to read it every day for three weeks straight."