The town was formerly known as Madison Township. The name was changed in 1975 because the natives weren't smart enough to tell the difference between themselves and Madison Borough in North Jersey's Morris County.
Arch-rival of neighboring East Brunswick, and their jocks like to head up Route 18 to the Brunswick Square Mall and parade around in their purple-and-black OBHS varsity jackets as if they own the place, wondering why none of the storeclerks have what they want in stock. Then they go out to the parking lot and smoke, and wonder if it can get any better than this. Since they live in Old Bridge, it can't.
You can't spell "SLOB" without "OB."
"I know, I know, but at least I'm not from Old Bridge!"