Companies fear hiring people like Omorosa. People who sell themselves very strongly, display up-front confidence and have a suitable resume, yet in the end offer no value to the company as an employee, create an environment of conflict and hatred among other employees, and is a walking time bomb waiting to scream "racism" or "sexism" the moment something doesn't go their way (e.g. denied a raise, promotion, or is fired).
The Omorosa factor is a value that ranges from zero (no risk) to one (the employee is actually Omorosa herself). It is used to multiply another value called the O-cost, which is typically a fixed percentage of the company's value. This is amount that will normally be sued for. Multiplying the two gives a company an idea of how much risk they are taking on by hiring the employee.
Manager: "Agreed. We can kill two birds with one stone by hiring a black woman, that way we get gender and race at the same time. Do we have any that are handicapped or veterans as well? That would be the best!"
Subordinate: "No, sir, just this one black woman is on the list: Jawanda. She seems fairly qualified."
Manager: "Invite her in."
Jawanda: "I am a strong, black woman from the Bronx and I will kick ass in this white male-dominated field."
Manager: "Sorry, your Omorosa factor is too high. Next..."