From the Jive dialect, circa the 1970's, meaning, "Golly!"
(Golly, that white fellow should stay away from my wife or I will punch him.)
Jiveman #2: Hey Holm, I can dig it! You know he ain't gonna lay no mo' big rap upon you man!
(Yes, he is wrong for doing that.)
Jiveman #1: I say hey sky, s'other say I won say I pray to J I get the same ol' same ol.
(I knew a man in a similar predicament, and he ended up being sorry.)
Jiveman #2: Knock yourself a pro slick. Gray matter back got perform' us' down I take TCBin, man'.
(Don't be naive Arthur. Each of us faces a clear moral choice.)
Jiveman #1: You know wha' they say: See a broad to get that bodiac lay'er down an' smack 'em yack 'em.
(Early to bed, early to rise, makes a man healthy, wealthy and wise.)
Together: Col' got to be! Yo!
-From the movie Airplane!
Can also be referred to as an IT for short
"You drunk or something that thing is a sheit, just look at its face, you sure thats a woman?"
P.s This word is usually used express a "shocking" reaction