'Sugartainment' includes television, films, music, videogames and theatre. While it may be full of bright colours, humor, explosions or catchy songs, the main component of this medium is its ability to be at the same time both critically bad and thoroughly entertaining. Typically sugartainment will involve very little mental exercise.
Some personal examples of sugartainment would be Knight Rider, Spongebob Squarepants, and Super Sentai. It would also include many Hollywood blockbusters.