When designers try to cover up America's obesity by making clothes two sizes larger than what's written on the tag.
Also, appealing to girl's obsession with skinniness by making them believe there is such a thing as a size 00.
Girl 1: "I used to be a size 14 but now I wear a size 8, I swear it's because I switched to a 12-pack of diet coke a day instead of the regular stuff and I only let myself splurge on even numbered days.. that is if I remember what day it is."
Girl 2: "Are you sure it's not vanity sizing?"
Girl 1: "No, it's definitely the diet."
-In the 1950's Marilyn Monroe was a size 12 which is now equivalent to what we consider a size 4. How's that for vanity sizing.