The propaganda campaign goals were to diminish any sense of a European-American’s pride in oneself and their community. To encourage European-Americans to feel that the only way for them to feel is self-sacrificing for non-whites and to ignore their own interests. And to tarnish history with over exaggerations, wild claims all while pressuring publishers of books to underplay great accomplishments of history.
Most European-Americans see the propaganda for what it is, however to this day many still hold onto white guilt because it was the way they were taught in school as children and don't realize it is the result of a propaganda campaign.
At the height of the propaganda campaign was the Wichita Massacre, where several black men brutally beaten and murdered many whites in the ice cold feilds of Wichita, the media grossly hid the story from public view despite organizations such as the European-American Issues Forum bringing the case to their attention. Also came in to play was the notion to give greater punishment to whites who commit racial based crimes and ignore racial based crimes against whites.
A few examples of the propaganda campaign against white people of European ancestry:
"White folks was in caves while we was building empires... We taught philosophy and astrology and mathematics before Socrates and them Greek homos ever got around to it." -- Rev. Al Sharpton
"There's no great, white bigot; there's just about 200 million little white bigots out there." -- USA Today columnist Julienne Malveaux
The white man is our mortal enemy, and we cannot accept him. I will fight to see that vicious beast go down into the lake of fire prepared for him from the beginning, that he never rise again to give any innocent black man, woman or child the hell that he has delighted in pouring on us for 400 years." -- Louis Farrakhan who campaigned for congresswoman Cynthia McKinney in 2002, City College audience in New York
"I want to go up to the closest white person and say: 'You can't understand this, it's a black thing' and then slap him, just for my mental health." -- Charles Barron, a New York city councilman at a reparations rally, 2002
"Civil rights laws were not passed to protect the rights of white men and do not apply to them." -- Mary Frances Berry, Chairwoman, US Commission on Civil Rights
(I) "will not let the white boys win in this election." -- Donna Brazile, Al Gore's Campaign Manager on the 2000 election
"The old white boys got taken fair and square." -- San Francisco Mayor Willie Brown after winning an election
"The Medicaid system must have been developed by a white male slave owner. It pays for you to be pregnant and have a baby, but it won't pay for much family planning." -- Jocelyn Elders
Republicans are quite content to see a man based on his ideas rather than skin tone. In fact, Herman Cain is a rising star in the Republican Party because of his likability and conservative ideals and not because he happens to be Black.
It's also often meshed into the meaning of "pulling the you're a racist card", intended to publicly, or even privately shame a white person of group of white people into politically correct submission, because everyone knows what happens in America when white people are considered racist.
It will go on until the end of time itself no matter the fact that black people already have thousands of millionaires (athletes, actors, musicians) who make countless more money than whites, a black president and first lady, black political leaders, the NAACP to help them advance whereas white people don't have special organizations to specifically help their colored race, Black specific television channels (BET and MTV) and magazines (Ebony Jet, etc.), a thriving interracial porn niche, countless white women having black babies, special help for getting into colleges, and the list goes on and on.